Why Internet Advertising?

Traditional media, in today's highly competitive world, has proved to be insufficient in fulfilling any advertisers' exacting standards - of efficiency and customer interaction. The interactive Internet is the solution to the your requirements, since it is a two-way interpersonal communication medium, with key distinguishing factors of feedback and interaction in real time. It is Interactive, Interpersonal & Cost effective - these are but a few of the many advantages that the Internet, as an advertising medium offers. The Internet offers unlimited low cost space compared to the expense and limited capacity of traditional media and the ability to accurately measure audience usage. Every day millions of new users spend increasing amounts of time online. And that's where the opportunity lies - for every minute spent online is an advertising opportunity for you.

Internet advertising is very similar to TV and radio advertising. The programs are offered as a free service; commercial advertising pays the expenses. The same is true of Internet advertising. The information is free, with the costs defrayed by advertising. A major advantage of Internet advertising is the ability to attract a specific target audience. This advantage is limited or nonexistent in other forms of media advertising. With the Internet, ads are directed towards the right group of people. Internet ads are known as banners. Virtually all banners are links to other sites, but there are still those few that are just meant to be seen, like billboards. One advantage of Internet advertising is that it opens new possibilities to spread messages to a targeted audience. By advertising to a particular group, chances of success are indeed great.

How Internet Advertising works?

There are various Internet advertising techniques:

1. The ad owner pays a fixed amount for each person who visits the page with the ad.
2. The ad owner pays a fixed amount for each click on an ad that links to the advertisers' web site.
3. The ad owner pays a fixed rate to have his advertisement posted for a specified duration.
4. The ad owner has the option of either promoting their product or service through survey based contests on our site.


You control the market by targeting special sections.
Prestige comes from your position on our site.
Your customers receive your information.
Increased traffic justifies your internet investment.
Brand loyalty leads to increased sales and return customers.

Advertising Mode:

You can choose from various options to promote your products or services on our network of portals. The options we provide as of now are banners, sponsored sections, microsites, newsletters and pop-ups.

To advertise on our network of portals a customized ad banner is required. You could either give your customized banner of your product or service or if you wish we can create one for you. We create the banner at your own discretion and liking, but we encourage you to suggest any ideas in regard to its final appearance.


Type of BannerDimensions (pixels)Banner memory in kbBanner format
Top Banner234 x 605 kb.gif / .jpg / .swf
Leaderboard728 x 9015 kb.gif / .jpg / .swf
Skyscraper120 x 60015 kb.gif / .jpg / .swf
Vertical banner120 x 2405 kb.gif / .jpg / .swf
Mini leaderboard624 x 908 kb.gif / .jpg / .swf
Footer banner120 x 603 kb.gif / .jpg / .swf
Rectangular banner300 x 2505 kb.gif / .jpg / .swf
Music player Banner468 x 605 kb.gif / .jpg / .swf
Toggling Banner374 x 22010 kb.gif / .jpg
Video ad240 x 180below 1 mb.flv

Sky Scrapers (Zones) - The Zones are like semi vertical banners of your product or service which can either place on one of our sections or be one which carries one or more links to your site as well as our sponsored sections.

For enquires and tariff please contact:
General Manager - Ad Sales and Marketing

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