Tirupur Subramaniam, president of the theater owner's association, said that theaters that have released the film Leo in tamil Nadu are not making any profit. The film was produced by Lalith Kumar on behalf of Seven Screen Studios. The film data-faced many problems before its release, one of which was the share problem.
Leo movie was distributed in tamil Nadu by Seven Screen Company. The theater owners protested strongly as the company asked for an unprecedented 80 percent share for the film Leo. Due to this, various theaters in chennai were not buying the film until the day before its release. After negotiating, Leo film was screened in more than 850 screens across tamil Nadu. In this situation, theater owner association president Tirupur Subramaniam has said that there is no profit for theatergoers from the film Leo, which has created a stir. He said tat Leo was not a profitable film for them.
The reason is that they have bought share distribution which is unprecedented in tamil Nadu. Most of the theater owners did not want to screen this film. They squeezed all theatergoers by asking for that much share. Even if the film grosses a lot, there is no benefit to us. There is no loss for us. If they ask to share this amount, the remaining amount will be used for the maintenance of our theater. The same film has been released in the neighboring state of kerala with a 60 percent share and we have bought 80 percent. What is this fair? If only another film had come along with this film, not even half of the theaters available now would have been available. He has said that we were forced to screen this film because there was no other film.
Tirupur Subramaniam urged filmmakers to stop fabricating box office numbers so that even the actors get a reality check.
Subramaniam said that he has stopped sharing box office numbers of Tamil films as he doesn’t want to lie to the audience and the truth won’t suit the actors and filmmakers. “Please be ashamed to tell lies about box office collections. If a film is a flop, say it out loud so that the heroes get some sense. Don’t lie about the box office. I have stopped sharing box office collections to the media, because I am ashamed of lying. If I want to tell the real figures, I will anger the producers and actors. So, I stopped it all together. If producers stop lying, Tamil cinema will get better,” he said.
He said, “My request to producers: your job is to satisfy the audience, not the heroes. Don’t spend money on celebrating success meets and stuff like that. Use the money for better things.”
A few years back, Tirupur Subramaniam had pointed out the star-driven films which were assumed to be a part of the Rs 100 crore club, but weren’t profitable to the distributors and exhibitors. Some of the films that he named were Rajinikanth’s Kabali, Vijay’s Bairavaa, Sivakarthikeyan’s Remo, Suriya 's ET, Dhanush’s Thodari and Kodi, and Karthi’s Kaashmora.
